Consolemaps

Every nation across the world has something to offer to tourists. Of late, the increasing influx of business tourists to India well corroborates the fact of India turning into a business hub. All the major cities like Bangalore, New Delhi, Mumbai, Hyderabad, Chennai, Kolkata, etc. act as the nucleus not only for inter state business but also international business.

When we speak of Bangalore, a number of ‘highest number’ credited to the city besides being the IT hub of the country twinkles in the mind of the tourist. And many are not aware about the city’s importance in terms of the numerous records it has maintained. Bangalore has witnessed highest growth in 20 years. You will find here the highest number of software companies in India besides being home to the highest number of pubs in Asia. There are 21 engineering colleges, which is highest in the world in any given city.

The rise of students from across the country and the world in Bangalore is also due to the fact that Bangalore University has 57 engineering colleges affiliated to it, which is highest in the world. So, right from business to education, from leisure to sports, the city acts as a one-stop destination. This is the reason there are countless hotels in Bangalore. You will find these hotels in Bangalore in all categories – business hotels, budget hotels, 5 star hotels, resorts, lodging inns, and the like.

Most of the 5 star hotels in Bangalore are part of hotel chains that have branches all over the country. Those who are registered with such a hotel chain do gain a competitive advantage. They can avail such benefits as redeeming of points, rewards, discounts; frequent stays may even facilitate their free stays. If you are a frequent traveler to Bangalore for business, do get registered in one of the business hotels in Bangalore. Most of these business hotels fall in the categories of 5 star hotels; so the facilities and world class services you will avail will be unmatched and your complete stay will turn out cost-effective as well.

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried.

But modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order catalog (around 1892). This catalog contained hundreds of pages of articles for sale and each with their own sales copy. And Sears Roebuck is still going strong today, in marketing and sales.

Around this time, advertising agencies sprang up everywhere. And the people they employed and trained, left us with such treasures that all top marketers today display in their resource libraries and use to their advantage.

Shortly after Kennedy arrived on the scene, Claude Hopkins came along. He left us with a legacy we should all thank him for. He pioneered market testing, sampling, vouchers, and a whole lot more.

At the turn of the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Haldeman Julius, John Caples, to name just four.

Then around the middle of the century such geniuses as Elmer Wheeler, Robert Collier and other contemporaries appeared.

Post war, advertising greats David Ogilvy, Joe Karbo, and Gary Halbert also made their mark.

And living legends Jay Abraham, John Carlton, Dan Kennedy, and Ted Nicholas, have all made many millions both for themselves and their clients.

Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world – the Internet. Early pioneer of the Internet, Ken McCarthy, is still around and his “System” seminars are an absolute must attend.

The Internet has opened a whole new world for advertising and marketing. And a new breed of entrepreneur has been born. Guys like the late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short space of time.

But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great masters of the past the John Kennedy’s, the Claude Hopkins, the Walter Dill Scott’s, the Elmer Wheeler’s.

And that’s what my articles are all about.

You will be taken from the very beginnings of advertising and get an insight into the writings, the ideas and the philosophies of most of the greatest marketers that ever lived.

For sure, you will recognise much of the material that is mentioned as we take the “tour” but it’s doubtful that you will have come across all of it.

All top marketers recommend that you continually add to your education and you will not do better than picking up any (or all) of the material that you will be exposed to on your “tour.”

Each manuscript mentioned in this “tour” is a desirable addition for your resource library.

Pick them up, maybe one at a time. And you will profit from them just like all the great masters have done past and present.

This article is a brief history of events leading up to the appearance of John E. Kennedy in 1904.

But it also highlights a few milestones in advertising.

1704 The first newspaper ad appeared. It was in a Boston Newsletter and sought a buyer for an estate in Oyster Bay, Long Island.

1729 Benjamin Franklin starts to publish the Pennsylvania Gazette in Philadelphia which included ads.

1742 America’s first magazine ads published by Benjamin Franklin in General Magazine.

1784 America’s first successful daily newspaper, the Pennsylvania Packet and Daily Advertiser, starts in Philadelphia.

1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 by 1837 which made it the largest in the world.

1843 Volney Palow opens the first ad agency in Philadelphia.

1868 Francis Wayland Ayer opens N. W. Ayer and Sons in Philadelphia with just $250.

His first clients include Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing machines, and Pond’s beauty cream.

1873 The first convention for ad agencies held in New York.

1877 J.W. Thompson buys Culter and Smith from William J. Carlton and pays $500 for the business and $800 for the office furniture.

1880 Department Store founder John Wanamaker becomes first retailer to employ a full-time advertising copywriter John E. Powers.

Wannamaker makes famous statement: half my advertising is waste, I just don’t know which half.

1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble advertise Ivory Soap with an enormous budget of $11,000.

1886 N.W. Ayer promotes advertising with the slogan: Keeping everlastingly at it brings success.

1886 Richard Warren Sears became the world’s first direct marketer.

1891 George Batten and Co. opens.

1892 NW Ayer hires first full-time copywriter.

1892 Sears Roebuck formed.

1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the little schoolmaster in the art of advertising.

1898 N.W Ayer helps National Biscuit Co. launch the first pre-packaged biscuit Uneeda.

1899 Campbell Soup makes its first advertising.

1899 JWT becomes the first agency to open an office in London. 1900 N .W. Ayer establishes a business-getting department to plan ad campaigns.

1904 John E. Kennedy bursts onto the scene to change the face of advertising forever.

My next article will continue with the evolution of advertising as we know it.

Mail order guru Ted Nicholas said that the old marketers were the best and that they, and the works they produced, should be studied – he did!

 

It is fair to say that the majority of women love fashion and wearing beautiful clothing. It is probably equally fair to say, that only a minority of women choose to wear dresses as part of their clothing. There are many reasons for this, but mostly it is due to a lack in confidence in their ability to carry-off a casual and natural air when wearing dresses.

However, there is nothing more simple, or easy, to wear than a casual dress. Here, we will offer some advice on the types of dresses available today, in the hope that by understanding a little, a lot of confidence can be gained and that perhaps a few more women will experiment with their clothing and begin to wear dresses with poise and self-assurance. If just one woman changes her mind, and decides to experiment with dresses, then this article has done its job correctly.

There are various styles of dress, which can be separated into different categories depending on their cut. There are many styles of dress, from the casual dress that can be worn every day, to the formal dress that is generally worn only on special occasions. In this latter category is the gown, made famous through various fairytales, such as Cinderella and Rapunzel – and many girls spend their childhoods dreaming of the opportunity when they can finally wear a gown themselves.

In adulthood, there are many opportunities for wearing such a dress, most notable are the end-of-school Dinner Dance, graduation ceremonies, and most of all, weddings. The gown style dress is arguably the most feminine style of dress, flattering the figure in a manner that is attractive, and yet, not too revealing. Although they are not ‘sexy’ in the sense that a little black dress may be, they are supremely alluring nonetheless.

Beyond the gown, there are various styles of casual dress, such as the mini-dress, the sheath dress, the shift dress, the sweater dress…so much so, in fact, that women are spoilt for choice. And given the incredible range of dresses that can be found, there is certain to be a cut/style to suit even the most ardent of dress-protesters! Dresses can make a statement to the world about the type of person you are, saying ‘I am confident, chic, and sure of who I am’ – no other item of clothing can boast quite that reputation, with the exception, perhaps, of the stiletto heel.

Different countries have different traditions when it comes to wearing dresses, and indeed, even in the UK, until the Women’s Movement of the 1960s, it was practically unheard of for women to wear trousers!

 

It will typically describe our attitudes, interests and is a big part of our personal identities. In the media the term lifestyle is used a huge number of ways. From health to financial it has a varied meaning throughout many areas of our lives.

In the media the term was actually introduced in the 1950’s and at the time it was used to describe a certain style or art. Since its introduction we now all use the word to determine where we are in society and the lifestyle we choose to follow will ultimately lead us on our own separate and varied paths.

We are all looking for ways to improve our lives and we are constantly given tips and advice on how we may get healthier or how we can improve our fashion or style. With all of the different places offering advice, it can be confusing and conflicting. Some people may turn to magazines or friends and others will look for online information via blogs.

Looking to improve your lifestyle in any form can be a big decision and for a lot of people it will come down to wanting to change they way they look or eat. Choosing a healthier way of life has become a top priority for most people as we all seek out the best place for advice and to teach ourselves the skills we need to achieve our health goals.

Looking online at blogs for fashion advice and tips is often a great starting place, we have the chance to find out about a range of different subjects, often covered by extremely passionate people. For example if you decide you want to get fitter, you will be able to go online and find out about the best exercise plan for you, all of which will eventually help you improve your health and fitness levels.

Fashion is another place we often look to when we want to enhance our lifestyle. Clothes have the innate ability to make us feel special, confident and unique or individual. Many of us do not take the time to think about buying clothes that suit our personalities and finding inspiration and advice from an expert can be a liberating experience.

When you are able to walk down the street and feel confident and happy in what you are wearing, it can have a hugely positive effect and essentially has the power to enhance your lifestyle. Confidence will allow you to make other decisions in your life that may have seemed unachievable before. Even something as simple as treating yourself to that new jumper can make you feel better and happier within yourself.

The expression ‘fashion is passion’ is very true for so many people and we are all spoilt for choice in finding clothes and shoes we want to wear. Fashion has the power to connect friends, join communities together and make us all feel happier and comfortable about who we are and how we express ourselves.

Fashion really does have the power to improve your lifestyle and finding someone or a place you can look to for advice and tips is now easier than ever. Searching online for that one person you can relate to and want to learn from is an exciting part of learning about your identity.

Corporate Financial Reporting is part of corporate reporting that consists of financial statements and accompanying notes that are prepared in conformity with Generally Accepted Accounting Principles (GAAP). The financial statements are summaries of business transactions during the financial year of the corporation. The business world has many forms of organizations ranging from the for profit sole proprietorship, partnership and incorporated businesses with limited liability to the not for profit organizations whose existence is not mainly driven by financial gain.

Regulations that govern the preparation of financial statements largely apply only to the incorporated entities. This has given rise to accounting standards setting bodies and legal provisions that form the frameworks used when preparing the financial statements. The process of preparing the reports in accordance with the GAAPs and legal requirements presents advantages and disadvantages to the organizations and to other interested groups. The International Financial Reporting Standards are increasingly being adopted by many national accounting standards setting bodies leading the way to a single set of accounting standards all over the world. It is therefore worthwhile to look at the advantages and disadvantages of financial reporting to create an awareness of the complexities that corporations and accounting professionals contend with.

THE ADVANTAGES

A number of advantages of corporate financial reporting can be enumerated and perhaps among the most important is that organizations are able to compare their individual performance with others in the same industry or line of business. This is because the established principles, standards and regulations ensure that there is a benchmark to be followed in the preparation of financial reports. Recognition of income, expense, assets and liabilities is standardized by the existing framework and any deviation can be countered with disciplinary or legal action. Organizations strive to prepare their financial statements to closely match the set frameworks as much as possible. In some countries for example Kenya, this has been translated into an annual competition (the fire award) where companies performance in this area is assessed by professional bodies including the national accounting professionals body with the aim of awarding the company with the best prepared financial statements. This in turn promotes staff and professional development which is a desirable aspect in the growth and wealth creation of the corporate organizations.

Investors and owners of companies in jurisdictions where corporate financial reporting follows strong established and clear frameworks can make the appropriate investment decisions. Corporate reporting in this case enhances the development of understanding of the activities of the companies and at the same time keeps the companies themselves on their toes as the wider society is well-informed of the expected reporting standards. This also acts as an incentive to managers to perform at their best and to institute control measures that aid the organization to comply with the frameworks.

Requirements of corporate financial reporting lead to timely preparation of financial reports. This is desirable to the stakeholders who may be more interested in the organizations immediate past rather than wait for a long time before the outcome of their input is known. When financial reports are prepared and published within the stipulated time, it is possible for necessary actions to be taken to correct any anomalies that may have led to undesirable outcomes. In a more serious case where a material error happens to be discovered, it can be corrected and the necessary measures taken to avoid a repeat of such occurrences.

IFRS give room for flexibility as they are based on principles rather than rules. As principles are based on value, corporations can adopt the standards that best suit their circumstances as long as fair value is adequately reported. This also encourages professional development as accounting standards setting requires qualified academics who can develop the required standards after lengthy and rigorous discussions and considerations to come to a consensus.

Overall, corporate financial reporting acts as a control measure as management, owners, employees, customers, creditors and the government are dependent on the reports in their decision-making. For instance the government in taxation of companies relies at the outset on the financial reports prepared and examined by qualified public or certified professionals. Trends on the growth of the companies can also be quickly determined by comparing sets of reports for different periods.

THE DISADVANTAGES

Corporate financial reporting does not bring desirable results only. There are some undesirable outcomes that should be mitigated against. The consideration of cost guides many companies in their operation. In preparing corporate financial reports in accordance with laid down standards and rules, expertise is required and the company has to engage highly qualified professionals for this task. The fee payments to qualified professionals can be prohibiting especially to small companies controlled closely by their owner managers. Compared to larger companies the small entities do not have adequate resources to implement adoption of the standards or even to train or employ qualified staff. In many instances such small and medium enterprises (SMEs) are tempted to forgo compliance with certain aspects of the standards or rules leading to problems with regulatory bodies including the government.

Freedom to adopt standards that suit the particular circumstances of the company leads to manipulation of reports. Disclosure of important information is in jeopardy as there is no legal enforcement for implementing the standards. Even where the government imposes legal obligations on what financial reports are to be prepared, there are still loopholes that can arise especially when the accounting standards and the legal stipulations are not in conformity in some areas.

For multinational companies, there are challenges in preparing their consolidated financial reports especially where operations are in countries with different accounting standards and legal regimes. There are also other challenges in dealing with for instance exchange rates, interest rates and transfer pricing where treatment of such aspects may be considered differently in different countries. Taxation and existence or non-existence of dual taxation treaties also poses another challenge.

CONCLUSION

It can be concluded that corporate financial reporting is essential and the gains from following accounting standards based on principles far outweigh the disadvantages as freedom to prepare reports in whatever way organizations deem appropriate may lead to financial chaos.

When it comes to the choice between using an online travel agency or not for your next trip, there are several factors to consider with several pros and cons.

One of the main concerns that seem to arise with online travel agencies is the trustworthiness and security of paying such large amounts of money online. While online security is a major factor for any online travel agency, this is true of all online businesses. So it is more a matter of choosing a travel agency online with a quality reputation by looking at their customer reviews and see what their actual site itself is like. What’s more, when you are logging on and preparing to pay for any online costs, there should always be that small symbol of a lock at the bottom right hand side of the screen as a sign of the level of security attached.

The benefits of using online travel agencies are that unlike their physical counterparts, they are available at any time, ideal for emergency travel situations, and also for any late after-hours bookings that you need to complete. Additionally you can compare travel deals and special available all over the world in order to find the very best deal for you and your travels. What this means is that while a physical travel agency will have a great range of deals for you, they are limited by who they can work with in terms of other travel professionals. With these online agencies, it up to you to decide who you work with, allowing you to create your ideal travel plans.

What you may also find when working with online travel agencies that you will have a great range of methods to pay for the holiday, offering greater flexibility and financial choice. These choices can range from the standard credit cards and accounts to payment plans and travel accounts.

Overall when talking online travel agencies it is more a matter of preference of the customer and how they prefer to do their business, either online or in person, that should dictate how they book their travel plans.

 

In the age which we live there is an unprecedented focus on getting and staying healthy. As more and more research points to the effect of fitness and nutrition on our overall health, the findings become more difficult to ignore. There is no doubt that the food that we eat and the physical activity that we perform significantly impact our weight and our body’s overall health and longevity.

When you look at fitness and nutrition and the consequences of ignoring their importance, it is not difficult to see how large a role they play in our health. First and foremost, it is important to understand how powerfully diet can affect us. Natural, whole foods – such as fresh vegetables, fruits, whole grains, and lean proteins – give our bodies the vitamins that it needs to function effectively. We have energy when we eat right. And when we have energy we burn fat. Eating properly allows us to maintain a healthy weight and keep undue stress off of our hearts; it also allows us to keep our blood pressure and cholesterol levels in the healthy range. Most importantly, good nutrition keeps our bodies stocked with antioxidants that fight off a range of illnesses including cancer.

But nutrition does go it alone; fitness and nutrition go hand in hand for achieving good health. When we keep our bodies active through a consistent exercise program, we are adding to our body’s ability to metabolize food and keep weight down. Further, good fitness means strong and limber muscles and a strong cardiovascular system. Exercise also lowers blood pressure and reduces stress levels.

Learning how to pair fitness and nutrition for optimum health means a commitment to a particular lifestyle. It is essential that you revamp your diet to eliminate fatty, high-sodium, and processed food and replace it with fresh, natural – and even organic – choices. But remember, fitness and nutrition work best as a team. Implement a consistent regime of physical activity into your daily schedule including cardiovascular work, stretching, weight training, and even yoga or Pilates.

When you truly understand the importance of fitness and nutrition in your life, you will understand how crucial these lifestyle changes are in order to live a long and healthy life.

 

According to the dictionary, the avant-garde current it is an artistic current which fights against the already known and accepted forms and traditions, suggesting a revolutionary formula. In other words, this avant-garde may be regarded as an artistic innovative movement, which came out from a spirit of negation and revolt against certain traditionalism. It has become a synonym of innovation, progress and rebellion.

In fashion, the avant-garde style is defined through its personality. Many designers have been asked to define this style and they all added a certain term to define it: sophisticated, mysterious, intimidating, intriguing, striking.The accessories have to be very modern, unusual, but elegant. All clothes should be matched with hats, belts or shoes in the most unusual shapes.

The models may intimidate because what they wear is beyond a normal image. Avant-garde fashion means a little bit of theatre. Most of the time, the clothes cannot be worn in the street because they belong to a flamboyant style. They are very innovative and can be a bit shocking. Somehow, this style does not refer only to fashion. It means a mixture between fashion and art.The avant-garde fashion teaches women to have a certain attitude.

Avant-garde clothes mean unusual ones, which catch the eye and does not let you fade in the crowd. In fact, when we discuss about avant-garde fashion, we should not talk only about clothes. In the end, the result of the avant-garde has to be a whole form. For this reason, the make-up has to go hand in hand with the clothes.

The make-up has to express something new, unexpected, and even exotic. A niche for the avant-garde style in fashion was connected to men and the items designed especially for them.

At the beginning, women were the perfect models to underline these innovative ideas. Little by little, the designers extended upon men. First of all, they wanted to surprise through their clothes, later on every little detail mattered. One example may be the boots designed especially for them. A mixture of styles, the first tendency towards rejection and then the craziness of wearing them are some of the reactions encountered.

Now that our aging population has visibly become a force to be reckoned with, many homebuilders are discovering mature adults to be a potent market. But often homebuilders tend to miss the market by focusing more on the home (which is after all what builders are selling), rather than the lifestyle (which is what drives most of the sales activity in an adult lifestyle community).

Many developers and homebuilders operate from the misconception that mature buyers prefer to live in homes that are inexpensive and focus on pricing their homes as low as possible, believing that product and price are what drives the sale. And surely there are adult lifestyle purchasers for whom price is a prime consideration. But most potential residents of an adult lifestyle community are looking for three things: adult, lifestyle and community.

Purchasers in adult communities want to be sure that the community they are considering moving to is indeed an “adult” community. As such, many such communities are age-restricted, with a hard and fast set of rules that precludes the possibility of children moving in. Of course, in jurisdictions that do not allow discrimination on the basis of age, there are other ways to “restrict” who moves in. This could range from so-called restrictive covenants registered on title of the property to rules about the permanent number of residents that may occupy any one dwelling unit (usually no more than two) under a condominium corporation or a rental agreement. Finally, the best method to maintain the integrity of an adult lifestyle community is to offer homes that are specifically designed for an older, childless demographic. The market will take care of the rest.

Some builder want to hedge their bets by offering large two storey homes in adult communities, imagining that they would be appealing to younger baby boomers that still have children at home. This fallacy results in pleasing neither the younger baby boomers that do not want to live in a community comprised largely of older people, nor the active adults seeking a childfree lifestyle.

As stated above, one of the most important considerations on the part of the purchaser in an adult community involves lifestyle. Many people in their 50s and 60s who are either retired or semi-retired have a lot of leisure time and a plethora of interests about which they are very passionate. Many are into golf in a big way and seek communities that are near golf courses. Many are into personal fitness and look for communities that provide exercise facilities. There are nearly as many interests as there are individuals seeking to live the adult lifestyle. Those communities that recognize this very important fact tend to do very well, while those that don’t, not so much.

Finally, active adults tend to be very social and seek to live in a community where they find others of similar interests and values. Many of these communities have organized activities, such as a bridge club, a golf group, round-robin tennis tournaments or group projects such as quilting or knitting. A sense of being a part of a community of like-minded individuals really is one of the most important aspects of a successful adult lifestyle community. These are the reasons why a community clubhouse is probably one of the most important amenities that any adult lifestyle community could provide. And the greater the variety of amenities and interests, the more people will be attracted to live there.

Accounting is usually seen as having two distinct strands, Management and Financial accounting. Management accounting, which seeks to meet the needs of managers and Financial accounting, which seeks to meet the accounting needs of all of the other users. The differences between the two types of accounting reflect the different user groups that they address. Briefly, the major differences are as follows:

    • Nature of the reports produced. Financial accounting reports tend to be general purpose. That is, they contain financial information that will be useful for a broad range of users and decisions rather than being specifically designed for the needs of a particular group or set of decisions. Management accounting reports, on the other hand, are often for a specific purpose. They are designed either with a particular decision in mind or for a particular manager.

 

    • Level of detail. Financial reports provide users with a broad overview of the performance and position of the business for a period. As a result, information is aggregated and detail is often lost. Management accounting reports, however, often provide managers with considerable detail to help them with a particular operational decision.

 

    • Regulations. Financial reports, for many businesses, are subject to accounting regulations that try to ensure they are produced with standard content and in a standard format. Law and accounting rule setters impose these regulations. Since management accounting reports are for internal use only, there are no regulations from external sources concerning the form and content of the reports. They can be designed to meet the needs of particular managers.

 

    • Reporting interval. For most businesses, financial accounting reports are produced on an annual basis, though many large businesses produce half-yearly reports and a few produce quarterly ones. Management accounting reports may be produced as frequently as required by managers. In many businesses, managers are provided with certain reports on a monthly, weekly or even daily basis, which allows them to check progress frequently. In addition, special-purpose reports will be prepared when required (for example, to evaluate a proposal to purchase a piece of machinery).

 

    • Time horizon. Financial reports reflect the performance and position of the business for the past period. In essence, they are backward looking. Management accounting reports, on the other hand, often provide information concerning future performance as well as past performance. It is an oversimplification, however, to suggest that financial accounting reports never incorporate expectations concerning the future. Occasionally, businesses will release projected information to other users in an attempt to raise capital or to fight off unwanted takeover bids.

 

  • Range and quality of information. Financial accounting reports concentrate on information that can be quantified in monetary terms. Management accounting also produces such reports, but is also more likely to produce reports that contain information of a non-financial nature such as measures of physical quantities of inventories (stocks) and output. Financial accounting places greater emphasis on the use of objective, verifiable evidence when preparing reports. Management accounting reports may use information that is less objective and verifiable, but they provide managers with the information they need.

We can see from this that management accounting is less constrained than financial accounting. It may draw on a variety of sources and use information that has varying degrees of reliability. The only real test to be applied when assessing the value of the information produced for managers is whether or not it improves the quality of the decisions made.

The distinction between the two areas reflects, to some extent, the differences in access to financial information. Managers have much more control over the form and content of information they receive. Other users have to rely on what managers are prepared to provide or what the financial reporting regulations state must be provided. Though the scope of financial accounting reports has increased over time, fears concerning loss of competitive advantage and user ignorance concerning the reliability of forecast data have led businesses to resist providing other users with the detailed and wide-ranging information that is available to managers.