Consolemaps

No business exists and operates in a vacuum, but as a part and parcel of the environment in which it finds itself. Efficient and effective marketing strategy is a function of the marketing manager’s ability to understand the environment in which the business operates.

The marketing environment consists of a set of factors or forces that operate or influence a company’s performance in its chosen target market.

Jain (1981:69) defined the marketing environment to include all those factors that may affect the organization directly or indirectly in any perceptible way. Marketing environment factors affects the organization by the way of input and the organizations also affect the environment by output. The relationship between the organization and the marketing environment is often referred to as “inseparable” the organization and it environment are constantly in a state of: give and take” or homeostasis.

The marketing environment consist of those forces or element that impacts on the company’s capability to operate effectively in its chosen target market.

The marketing environment is divided into two major components. The elements are,

Internal environment: the internal environment is concerned with the controllable variables. Controllable variables are categorized into two groups, they are; the strategy variables and unmarketable variables. External environment: the external environment is concerned with the uncontrollable variables. These variables are called uncontrollable because the marketing manager cannot directly control any of the elements. The marketing manager is left with the option of adapting to the environment by prompt observation, analysis and forecasting of these environmental factors. The external environment can further be divided into two components, the micro environment and the macro environment.

Micro environment:

The elements that fall under the micro environment consist of forces or factors in the firm’s immediate environment that affect the firm’s capability to perform effectively in the market place. These forces are suppliers, distributors, customers and competitors. Let us discuss each of the variables in details.

Suppliers:

Suppliers are business customers who provide goods and services to other business organizations for resale or for productions of other goods. The behavior of certain forces in the suppliers can affect the performance of the buying organization positively or negatively. The critical factors here are the number of suppliers and the volume of suppliers to the industry. An audit of the suppliers will enable us to appreciate their strength and bargaining power, which the suppliers hold over the industry as a whole. The answers to the issues concerned have the potentials to affect the capability of firms in the industry to effectively deliver need-satisfying goods and/ or services. The trend today is that buyers attempt to persuade the supplier to provide exactly what the firms want. This process is known as “reverse marketing”.

Customers:

Customers are those who buy goods and/ or services produced by the company. In a purchase chain, different people play significant roles before a purchase decision is made. The various influences must be understood. The customer may be the consumer of the products where he/she is the user. The critical factor here is that needs and wants of consumers are not static. They are fast changing. The changes in the preferences of the consumer create opportunities and threats in the market. The changes called for the marshaling of separate strategy to either fit into windows of opportunities or survive the threats in the market. A good knowledge of consumers’ behavior will facilitate the design and production of goods and services that the customers need and want, and not what they are able to produce.

Competitor:

A competitor is a firm operating in the same industry or market with another firm. The consideration here is that, Firm A produces a substitute to that of firm B (industrial approach) or firm A and firm B seeks to satisfy the same customer need (market approach.

 

Travel is frequently listed as one of the “must do” things on peoples’ lists, and resort hotels that not only pamper but also include natural beauty, history, great food, and lots of recreational opportunities are very attractive. Here’s the lowdown, in no particular order, on five of these resort destinations I’ve visited recently; they are located in the eastern part of the country, and some are offering enticing incentives during these tougher economic times (golf, tennis, pools, and spas are part of each location unless indicated):

1. The Greenbrier Resort, White Sulphur Springs, West Virginia. Of the five hotels, I’d say this one has the prettiest lobbies and other public areas – colors such as peach and pink combine in magical ways to produce drop-dead gorgeous palettes. The resort became popular in 1778 because it was thought that the mineral waters had healing properties, and people flocked to “take the waters.” Located in the Allegheny Mountains on 6,500 acres, there are more than 700 rooms and 50 different activities you can attempt, including falconry, kayaking, and geocaching. Eight restaurants, ranging from jacket and tie to casual attire will address your culinary needs. Don’t miss: The Bunker Tour ($30/person), a hidden government enclave under the Greenbrier built to shelter Congress in case of a nuclear war. Rates begin at $99/person. Pet friendly? Yes, for an extra fee. (The resort is undergoing some changes – West Virginia businessman Jim Justice of Justice Family Group LLP recently has acquired The Greenbrier from CSX Corp.)

2. Nemacolin Woodlands Resort, Farmington, Pennsylvania. The ambience here is woodsier – after all, you are in 2,000 acres of the Laurel Highlands of Southwest Pennsylvania. The resort offers 335 rooms within its six different options – from lodge guest rooms to luxury homes. The property began as a private game preserve, was later used as a conference center, and took on its present character with its purchase in 1987 by the founder of 84 Lumber Company, Joseph Hardy III. The name of the resort honors Chief Nemacolin, a Lanai Lanape Indian. A few less-common activities include a shooting academy, dog sledding, and a bowling alley; you can also land your plane at the resort’s 3,900-foot airstrip. Dining ranges from elegant (jackets suggested) to casual with more than a half-dozen choices. Don’t miss: The Great Escapes E-Newsletter notifies you of upcoming activities, special promotions, and reduced rates. Rates begin at $319/person. Pet friendly? Yes, for an extra fee.

3. The Homestead, Hot Springs, Virginia. This National Historic Landmark was founded in 1766 (pre-Revolution), but according to the site’s timeline, archaeologists found evidence that the “hot springs” were used in 7000 BC! With 483 rooms on 3,000 acres in the Allegheny Mountains, miles of hiking trails, a 270-seat movie theater inside the resort, carriage rides, ice-skating and skiing, there is something for everyone year-round. Only 40 miles from the Greenbrier, you could try out both places over a long weekend. A number of restaurants, from formal to casual, will tickle your taste buds. Don’t miss: We’re beginner golfers, and played 9 holes on the Old Course, so named because it was completed in 1892 (we did schedule the last tee time so we wouldn’t delay anyone’s game). The Number 1 tee is the oldest tee in continuous use in the United States. Rates begin at $99. Pet friendly? Yes, for an extra fee.

4. Wentworth by the Sea, New Castle, New Hampshire. My parents are from the North Shore area of Massachusetts, and I love going to New England any chance I can. So, our July visit to this Marriott Hotel & Spa was eagerly anticipated, and I wasn’t disappointed. An hour north of Boston, this is the most easily accessible resort hotel among the five, with 161 rooms and views of the Atlantic. Wentworth by the Sea is close to Portsmouth, an historic, pedestrian-friendly city. The hotel itself was built in 1874, was closed in 1982, and, after many changes in ownership and its almost-demolition (two different times), it ultimately re-opened in 2003. Historically, the Wentworth is noteworthy as the venue for hammering out the 1905 Treaty of Portsmouth, which ended the Japanese-Russo War. Although the grounds are small compared to the first three hotels, golf is available at the adjacent Wentworth by the Sea Country Club, and a 170 slip marina is available for boaters. Dining includes the seasonal Latitudes restaurant by the marina, and the Wentworth Dining Room with a local emphasis (i.e. lots of offerings from the sea). Don’t miss: Portsmouth Harbor Cruise departing at Ceres Street (I’d recommend making reservations in the summer – a few walk-ups were turned away). About an hour and a half long, the Harbor Cruise offers lovely scenery, historical sites, and is fully narrated ($16/person). Rates at Wentworth by the Sea begin at $229. Pet friendly? Yes, for an extra fee.

5. The Wauwinet, Nantucket, Massachusetts. The Greenbrier had the prettiest public places, but the Wauwinet had the most charming rooms (all 35 of them) – each one unique yet elegant – ours had blue and white flowered wallpaper, a high antique pine bed, and a small but modern bathroom. The little extras were nice – especially nice turn-down service with yummy chocolates, personalized stationery, full breakfast included with room, the services of an excellent concierge (she knew us by name), and 4 p.m. port, sherry and cheese. The location of the Wauwinet, on the secluded end of the island between the bay and the ocean, lets you escape from it all, but with jitney service provided to town nine miles away you enjoy the best of both worlds. No pool at the Wauwinet and no golf on the premises, but it’s nearby. Now a member of Relais & Chateaux, the inn was built by two sea captains in 1876, and is only open from May until October. TOPPERS restaurant provides fine dining, and has won many culinary awards. We ate there twice -once for the formal dining, and once on the deck enjoying a spectacular sunset. Don’t miss: Use the Wauwinet’s bikes and pedal (about five miles) to ‘Sconset, a quaint oceanside fishing village dotted with historic cottages covered in roses. Rates can vary – a lot. We were originally going to go over Labor Day Weekend, but found that the price of a room was hundred of dollars less per night on the Tuesday/Wed/Thursday preceding the holiday weekend, so ASK (we were able to book a room for $250/night. Pet friendly? No, and guests (human) need to be over the age of 12.

 

Imagine yourself right now walking lazily across a sandy beach, feeling the sand in between your toes as you gaze out at the sparkling water. Your ears are tuned into the delightful songs of the native birds, and the waves lapping gently against the nearby shore. Imagine the numerous activities that you could spend the day enjoying on this magnificent island. Now imagine owning the island you have pictured in your mind, it is possible. There are many islands for sale in Vanuatu, where a future full of fun and beauty can be yours. You call the shots, you make the rules.

The lifestyle potential is endless – you can build a house on your island, water ski, toboggan or swim – whatever takes your fancy! Take snorkelling for example, purchasing one of the Vanuatu islands currently for sale would make this popular tourist activity your normal pastime on your very own island! Or, if you enjoy an adrenaline rush, then imagine jet skiing and racing across the vast expanse of the Pacific Ocean while feeling the wind blowing in your face. Activity possibilities abound on a Vanuatu island… playing volleyball on the beach, jumping and diving onto the soft sand with family and friends. Purchasing one of the many Vanuatu islands for sale truly allows a lifestyle unlike any other.

Many celebrities have already taken advantage of the opportunity of securing an island for sale in the Pacific including Vanuatu. People like David Beckham, Brad Pitt, and Miley Cyrus to name a few. Why not experience the lifestyle of the rich and famous, with the luxury and comfort of your own island?

In terms of prices you can expect to pay for a small tropical island, you can be looking at anywhere from $500,000 to well over $1,000,000. It is common to find real estate opportunities around Puramamasa Island, Aore Island, Oyster and Malvanua Island.

Amongst the natural beauty and entertainment possibilities, spending time on an island is also the perfect way to chill out and relax, and get that tanned body you have always wanted. Choosing one of the Vanuatuan islands currently for sale gives you a front row seat to view the wonders of nature every day. When you have finished relaxing, you may perhaps want to sail or fly to one of the nearby villages and mix in with the locals, do some shopping, or treat your kids to some finely crafted knick knacks, or yummy native fruits like mango and coconut. Walking through village life in the tropics really is an experience to savor as the people are very friendly, and everywhere you look you’ll see smiling faces!

Whether you are looking for small or large island, one that is secluded and remote or close to civilisation, there is sure to be a Vanuatu island for sale which will enable you to fulfill your dream lifestyle. Explore the options carefully, and then soak up the sun in your very own piece of paradise.

Here Comes the Bride may be played at every wedding you attend, but that’s not the case around the world. Wedding music traditions vary from country to country, and even from one religion to another within the same country.

America

Here Comes the Bride is still a favorite for the bride’s walk down the aisle, but Pachelbel’s Canon in D Major has become a close contender. Songs include hymns, popular music, and classic music…basically whatever the couple desires, as long as the event venue doesn’t prohibit it. In America, weddings may be held anywhere, as long as a minister or justice of the peace conducts the ceremony and proper paperwork is filed with the government.

England

Just like in America, Here Comes the Bride is the song of choice for the bride’s entrance. English weddings are very stepped in custom and tradition, so many brides may choose to employ a harpist. In England, law requires weddings to be held in an approved place-mostly churches. Like Americans, British weddings may have a mix of music, but British ceremonies are usually very traditional and formal.

Australia

Pachelbel’s Canon in D Major is popular here, along with many of the traditional love ballads used at wedding ceremonies in America. One thing that differs in Australia is the signing ceremony, which also can involve music. At the end of the ceremony, the couple signs the wedding certificate while everyone watches. British ceremonies may incorporate musical instruments such as bagpipes and a didgeridoo.

Japan

The traditional Japanese wedding is called a shinzen shiki, a ceremony conducted by a Shinto Priest and a shrine assistant. The bride and groom may either wear a gown and tux or traditional Japanese wedding garb, which includes a kimono and hakama. These traditional weddings use flutes and drums. Summer Candles and Dolphin Ring by Anri are both popular wedding songs. Similar to American and British weddings, Japanese weddings include sappy love songs.

Mexico

While the Mexican wedding ceremony may be serious and traditional, the reception is a full party, with salsa and mariachi music getting everyone on their feet. Mariachi music involves a wide variety of music, including guitars, drums, and even violins. Canon in D Major is also popular for the bride’s processional here.

Ireland

It should be no surprise that bagpipes are popular in Irish weddings. Many couples are choosing to honor their country’s rich tradition, so Celtic music is very popular in Irish weddings. The Irish Wedding Song is often played at receptions and Danny Boy and Irish Eyes Are Smiling are always popular at gatherings in Ireland.

India

White gowns have no place at a Hindu wedding. The bride traditionally wears a beautiful red sari and covers her feet and hands in henna tattoos, known as henna staining in India. Music plays a prominent role in the Hindu wedding ceremony and many popular wedding songs (including Aaj Mere Yaar Ki Shaadi Hai) have been used in Bollywood movies. The wedding ceremony and post-ceremony are very involved and may last a few days, including the bride leaving her groom to join her new family and the wedding party welcoming the bride to her new home.

Conclusion

Music provides the backdrop for all wedding ceremonies. No matter where your wedding is set, the feeling of rich tradition is still the same. From Here Comes the Bride to Aaj Mere Yaar Ki Shaadi Hai, brides all over the world are celebrating their love with music.

The travel and tourism industry is a massive global industry that caters for the needs of those who have to travel away from home in terms of providing facilities and services like hotel accommodation, air and road transport. Close to a billion people are involved in international travel in this industry which generates billions of dollars every year. Sometimes making a decision on which industry to work for can be quite hard given the many options available today across the globe. Below are five reasons why you should consider working in the travel and tourism industry.

1. There are lots of work opportunities. The travel and tourism industry has a lot of opportunities employment for those seeking employment. You can work in the aviation sector, road, rail and water transport, accommodation providers like hotels and lodges, leisure and business travel agents and tour guides. It is now also possible to work from home thanks to technology which is convenient for some people like mums who have a child or children and do not want to be far away from home.

2. The perks are good. The travel industry provides rewards that not many other industries do. For example those working in the airline industry can get free tickets for themselves and immediate family members to fly to any destination that the airline they work for flies to. Those who work as travel agents can get reduced travel fares and even pay reduced accommodation rates. Then there are the familiarization trips that those who work in the industry have the opportunity to take. Just think of an all expenses paid trip to places like the Seychelles, France, the Kenyan coast of Mombasa to name just a few.

3. It is a growing industry. In spite of the recent downturn because of the threat of terrorism and the world recession, travel industry players are optimistic about its growth. In good times and bad times people always get the urge to move. And with more and more places becoming accessible because of air travel and with both air travel and hotel rates coming down in order to accommodate peoples pocket there is reason to believe that the travel industry will continue to grow and more markets will be reached which is good news for service providers. Furthermore technology like the internet has made it possible to access markets anywhere in the world, at any time of the day.

4. It is never boring. Working in the industry almost means that you will meet new people from time to time. This is especially true for those who work as frontline staff in travel agencies, airline offices or hotels. Those who work in the airline industry as flight attendants have the opportunity to travel to different parts of the world, visit different towns and cities and see and experience different cultures. That can never be a boring job.

5. You do not need years of studying to work in the industry. You may love a certain profession but because of the years of studying involved in learning it you may be discouraged from joining it. Not so with the travel and tourism industry. Three to six months may be enough depending on what qualification you are studying for to get you started working for this exciting industry. Some people because of their love for the work and experience gained in certain areas of the industry have even started working and studied for the paper qualifications later.

1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, “It won’t leak in your pocket and embarrass you.” Instead, the company thought that the word “embarazar” (to impregnate) meant to embarrass, so the ad read: “It won’t leak in your pocket and make you pregnant

2. In Spain, when Coors Brewing Company put its slogan, “Turn it loose” into Spanish; it was read as “Suffer from diarrhea”.

3. When Braniff International Airways translated a slogan touting its upholstery, “Fly in leather”, it came out in Spanish as “Fly naked”.

4. When Pepsi started marketing its products in China a few years back, they translated their slogan, “Pepsi Brings You Back to Life” pretty literally. The slogan in Chinese really meant, “Pepsi Brings Your Ancestors Back from the Grave.”

5. Chicken magnate Frank Perdue’s line, “It takes a tough man to make a tender chicken,” sounds much more interesting in Spanish: “It takes a sexually stimulated man to make a chicken affectionate.”

6. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux”.

7. A hair products company, Clairol, introduced the “Mist Stick”, a curling iron, into Germany only to find out that mist is slang for manure. Not too many people had use for the manure stick.

8. The American slogan for Salem cigarettes, “Salem-Feeling Free”, was translated into the Japanese market as “When smoking Salem, you will feel so refreshed that your mind seems to be free and empty.”

9. PepsiCola lost it dominant market share to Coke in South East Asia when Pepsi changed the color of its vending machines and coolers from deep “Regal” blue to light “Ice” blue as Light blue is associated with death and mourning in SE Asia.

10. We can’t forget Chevrolet’s attempt to launch the Nova — Spanish translation, “Doesn’t Go” — in Mexico (turns out this one appears to be an urban legend and cannot be verified). Many sources on the internet allege this is untrue.

The term “financial skills” covers a range of activities that a professional buyer or procurement executive needs to have if they are to deliver value for money and manage commercial risk for their organisation. However, these skills are not always covered by conventional training which means that a buyer could be creating needless exposure both for themselves and their career as well as their organisation.

There are six financial skills that everyone who works in procurement should acquire.

1. Financial analysis – this covers the use of financial ratios that enable you to identify suppliers who are under performing compared to their competitors or who might be financially vulnerable and so create a supply risk for you. Ratios compare one financial value with another in order to give you an insight into the way that supplier is run. For example, liquidity ratios look at the ability of a supplier to meet its short-term financial obligations by dividing the value of current assets (such as cash and inventory) with the value of current liabilities (such as creditors). Other ratios tell you how efficient the supplier is in turning sales into profit, generating sales from the use of assets and its ability to grow.

2. Activity based costing – this is a method that takes all of the costs of an organisation and assigns them to the products or services that the supplier sells. The big difference between this approach and more conventional costing methods is that it first allocates costs to the activities that create those costs and then to products or services in direct proportion to the amount of those activities that they use in their production or service fulfillment. What this means is that you get a clearer picture of the true costs of making a product or delivering a service than you get from conventional means. The importance of this for the buyer is that they get an understanding of what drives costs and so what actions suppliers can take to reduce them which in turn lets them reduce the price to the buyer and still make an acceptable profit.

3. Understanding profit and loss accounts and balance sheets – the profit and loss account shows a buyer a summary of all the transactions a supplier has made in a period of time (such as a year) with the resulting profit they make and the balance sheet is a snapshot of the financial position of the supplier at that point in time. Accounting policies that the supplier adopts can make a big difference to the declared profit; for example, a supplier can choose how much to charge each year to the profit and loss account for an asset it has bought and this can have a major impact on the profit in any one year. Knowing what accounting policies a supplier uses can help a buyer to understand their accounts and so make sure that the financial ratios that are used to get an insight paint an accurate picture.

4. Understanding cashflow – the lifeblood of any organisation is its cashflow as it can only pay its bills on time and remain solvent if there is cash in the bank. It is important to understand that this is not the same as its profit. For example, if you sell something for $100 now and give your customer 14 days credit then you will not physically receive the cash for another two weeks. If you have bought materials that have been used to make that product and your supplier has given you only 7 days credit then you will have to make a payment to them before you receive the cash from your sale. If you do not have the money in the bank then you may be in difficulties. Understanding the concept of cashflow and how to calculate and analyse it is an important tool in predicting the solvency of your suppliers and their vulnerability.

5. Understanding break-even analysis – this technique calculates the level of activity your supplier needs to have if it is to break even. Levels of activity above the break-even point result in a profit for your supplier and levels of activity below it means your supplier is operating at a loss. The importance of knowing this figure is in negotiations. If your supplier is already above its break-even point and has included your current level of purchases in its calculation, then any further business from you will provide a “super profit” (that is, profit over and above its expected amount as their fixed costs have already been covered). You should be able to negotiate a price reduction based on this information.

6. Price and cost modelling – one of the key questions that procurement people ask of themselves is “am I paying the correct price for this item?”. Price and cost modelling helps to answer this question. Price modelling involves comparing the price you pay against some yardstick of reasonableness such as the price paid last time or a benchmarked price. Cost modelling goes further and is a technique in which you build up an understanding of the cost of the materials, component and other costs that go into the items production or delivery (if it is a service) so that you can assess whether or not they are reasonable and whether the subsequent profit is fair.

Realty and personal property terms have often been confused as to what they exactly mean. Here we will clear that right up for you. We will look at the terms personal property, realty, land, real estate, and lastly real property.

Let’s begin with personal property. Personal property also known as chattel is everything that is not real property. Example couches, TVs things of this nature. Emblements pronounced (M-blee-ments) are things like crops, apples, oranges, and berries. Emblements are also personal property. So when you go to sell your house, flip, or wholesale deal, you sell or transfer ownership by a bill of sale with personal property.

Realty.

Realty is the broad definition for land, real estate, and real property.

Land

Land is everything mother nature gave to us like whats below the ground, above the ground and the airspace. Also called subsurface (underground), surface (the dirt) and airspace. So when you buy land that’s what you get, keep in mind our government owns a lot of our air space.

Real Estate

Real estate is defined as land plus its man made improvements added to it. You know things like fences, houses, and driveways. So when you buy real estate this is what you can expect to be getting.

Real property

Real property is land, real estate, and what’s call the bundle of rights. The bundle of rights consist of five rights, the right to possess, control, enjoy, exclude, and lastly dispose. So basically you can possess, take control, enjoy, exclude others, and then dispose of your real property as you wish as long as you do not break state and federal laws.

Lastly there are two other types of property we should mention.

Fixture

Fixture is personal property which has been attached realty and by that now is considered real property. So you would ask yourself upon selling to determine value “did you attach it to make it permanent?” The exceptions to this rule are the garage door opener and door key, these are not considered fixtures.

Trade Fixtures

Trade fixtures are those fixtures installed by say a commercial tenant or can be the property of the commercial tenant.

I hope this clears up some misconceptions about personal property, realty, land and real estate and now fixtures and trade fixtures!

 

The 5 components of physical fitness are often used in our school systems, health clubs and fitness centers to gauge how good a shape we are truly in. The 5 components that make up total fitness are:

  • Cardiovascular Endurance

 

  • Muscular Strength

 

  • Muscular endurance

 

  • Flexibility

 

  • Body Composition

Total fitness can be defined by how well the body performs in each one of the components of physical fitness as a whole. It is not enough to be able to bench press your body weight. You also need to determine how well you can handle running a mile etc.

A closer look at the individual components:

Cardiovascular endurance is the ability of the heart and lungs to work together to provide the needed oxygen and fuel to the body during sustained workloads. Examples would be jogging, cycling and swimming. The Cooper Run is used most often to test cardiovascular endurance.

Muscular strength is the amount of force a muscle can produce. Examples would be the bench press, leg press or bicep curl. The push up test is most often used to test muscular strength.

Muscular endurance is the ability of the muscles to perform continuous without fatiguing. Examples would be cycling, step machines and elliptical machines. The sit up test is most often used to test muscular endurance.

Flexibility is the ability of each joint to move through the available range of motion for a specific joint. Examples would be stretching individual muscles or the ability to perform certain functional movements such as the lunge. The sit and reach test is most often used to test flexibility.

Body composition is the amount of fat mass compared to lean muscle mass, bone and organs. This can be measured using underwater weighing, Skinfold readings, and bioelectrical impedance. Underwater weighing is considered the “gold standard” for body fat measurement, however because of the size and expense of the equipment needed very few places are set up to do this kind of measurement.

Why the need for physical fitness testing?

As stated earlier the 5 components of physical fitness represent how fit and healthy the body is as a whole. When you have the battery of tests performed you will receive information on the specific areas you made need to work in. A very specific goal oriented fitness program can be developed from the test battery.

If body composition is of (higher fat compared to muscle mass) there are many health related diseases and illnesses you have a higher chance of contracting. It is important to combine healthy eating habits with your exercise program.

If you scored low on the cardiovascular test you would have a higher chance of being at risk for heart related illnesses and would not do well with activities that require longer times to complete. You would participate in things such as long bike rides, swimming and jogging for extended periods of time to correct this component.

The next three tests can have results that are isolated to specific joints and muscles of the body or affect the body as a whole.

If you score low on the flexibility tests, you have a greater chance of decreased performance in daily living activities/sports and a higher risk of injury. You may also experience low back pain. It would be important to included flexibility training into your workout everyday.

If you scored low on the muscular endurance test you fatigue early into the exercise or activities of daily living. Many exercises that require high reps and low weight would be implemented into your training program.

If you scored low on the muscle strength test you do not have enough strength to perform well in sports, resistance training and activities of daily living. Your fitness program would have a progressive strength training component added that would allow you to become stronger with little chance of injury over time.

Fitness testing has its limitations – while it gives you a good idea of where your body is, it does not paint the entire picture. As stated earlier some of the above tests are only testing specific body parts. Other important factors such as balance and agility are not tested. It also requires the ability to perform the tests. It would be dangerous for someone who is in poor condition and does not exercise to participate in fitness testing.

Before deciding to undergo fitness testing, make sure you know why they are being done and determine that it is safe for you to participate.

 

What does the term ethnic food mean to you? To me, I think of the different countries and the cuisines they have to offer. One such type of food that greatly prevails all others is Indian Food. Well what does Indian cuisine consist of you may ask? Indian food is derived from India and uses a blend of subtle herbs and spices. In this form of cooking, there is a great amount of variation in the meat, vegetables, and spices used. The majority of Indian cooking is made up of vegetables and yet there are several meat and poultry dishes as well. Within India, there are two main yet distinct methods of cooking seen in both North India and South India.

Common Food Found in Northern India:

– roti: a traditional Indian flat bread eaten with Indian curries or cooked vegetables

– naan: resembles the western “pita” bread and is eaten with Indian curries or cooked vegetables as well

– kulcha: another form of tasty flat bread, usually found from Punjab

– tandoori chicken: form of chicken that is marinated in yogurt and tandoori spices, it is cooked in a large clay oven

– palak paneer: cooked spinach with minor cheese cubes and marinated with curry powder

– channa masala: chickpeas smothered in zesty sauce and marinated with curry powders and masalas

Common Food Found in Southern India:

– dosa: a type of South Indian crepe and made from rice and black lentil

– idli: a small spongy cake made from rice and black lentil

– vada: a small snack made from lentils and containing small pieces of onions as well as green chilies

– sambar: a thick spicy soup consisting of lentils and vegetables

As you can see, the above dishes are quite unique from western foods such as hamburgers and fries. In Northern India, there is a considerable amount of curry powder used in specific items. Whereas in South India, the spices are not strong and are much less filling than North Indian food.